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Start-up business planning

In previous guides we've looked at developing your ideas. This guide is about turning your idea into a concrete, operating project. This requires a step up in the level of detail that you will need to develop for your business model. This guide will cover the headline issues and refer to other relevant guides for more detail.

Understanding your target audience and defining your value proposition

Now that you're ready to turn your idea into a reality and begin defining your business model, it's time to think about how you will market your products or services. Marketing is a much broader topic than many people imagine. Most people would probably define marketing as advertising, PR and sales; but the true concept of marketing is much broader and a key part of any organisation. created:

Finance

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